a customer-centric manufacturing business

Building a customer-centric manufacturing business

For years, digitisation has been a hot topic in manufacturing, but there’s a fast-widening gap between businesses who are discussing digitisation and businesses who are doing it.

So how can manufacturers make sure they aren’t getting left behind? Regardless of your specific goals or circumstances, it’s clear that customers need to be at the centre of overall strategy. In a recent survey by Deakin University and Salesforce, a whopping 74% of industry respondents say improving customer experience is crucial for marketing and sales success.

That’s at the heart of shaping a forward-looking B2B2C business. But what are the benefits, requirements and first steps you need to take?

Download the How to Create a Customer-Centric Manufacturing Business whitepaper and get the latest industry advice.